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THE “SERIE 01 PRO” IS BORN
THE NEW GENERATION OF PIRELLI BRANDED TYRES TO ENTER THE PREMIUM PROMETEON RANGE
The Serie 01 Pro is born: the new generation of premium Prometeon tyres with the PIRELLI brand for long haul, regional, urban and construction sites use.
The Serie 01 Pro is the result of four years of studies building on our experiences in Europe, Africa and South America; we took all the Prometeon know-how and brought it to Asia Pacific market. It is the most important product launch in the history of Prometeon Tyre Group in APAC, the only tyre manufacturer in the world fully focused on the Truck & Bus, Agro and OTR sectors.
Innovation and Sustainability were the key targets for Prometeon’s Research and Development team when developing the new range. The result represents the highest level in terms of total cost of ownership and product durability, whilst still considering product sustainability, thanks to the technological solutions developed in R&D centers of the company.
R&D effort was focused on increasingly effective management of operating costs, to ensure high mileage on one side and "active sustainability" on the other: longer tyre life and lower rolling resistance, reducing commercial vehicles’ fuel consumption.
There was an intense focus on longer tyre life, high mileage and improved rolling resistance for lower fuel consumption to obtain a very balanced product, with the ability to offer the best performance while fully respecting the sustainability principles with the same safety standards.
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During new 01 Pro series development, high importance was given to compatibility with Electric Vehicles (EV): heavy weights of batteries, fast discharge during use and high torque generated during accelerations represent big challenges for tyres. Thanks to the new dedicated technological platform, Prometeon guarantees that all latest generation tyres are suitable for use on Electric, Hybrid and Combustion Engine Vehicles.
In addition, the new Serie is suitable for all road conditions, even the most extreme ones, including snow. Indeed, all our tyres are marked M+S. (Three-Peak Mountain Snowflake certification + studless tyres are under development)
Compared to the previous range, the Serie 01 pro improves in all performances:
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Mileage increased by 13% on average
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Durability improved by 15% on average
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Tear Resistance improved by 15% on average
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Even Wear improved by 10% on average
ONE OF THE FIRST FIVE PRODUCT LINES FROM THE SERIE 01 PRO TO LAUNCH IS:
R01 PROWAY
The latest generation of tyres for regional transport designed for maximum versatility and high safety standards in all road conditions.
It features a wider and deeper tread pattern to promote high mileage, safety and tyre reliability in a wide variety of conditions. It is a best in class in term of delivering great balance between high mileage and low fuel consumption.
PROMETEON'S SUSTAINABILITY EFFORTS
Prometeon is driven by a commitment to sustainability in every aspect of its operations. From innovating energy-efficient production processes to using eco-friendly materials, the company focuses on minimizing its environmental footprint. Prometeon’s tyres are designed for durability, with retreading options that extend their lifespan and reduce waste. By 2030, the company aims to have 40% of its materials sourced sustainably, with a target of reaching carbon neutrality by 2050. Prometeon collaborates closely with suppliers to ensure ethical sourcing practices, while continuously working to reduce CO2 emissions and energy consumption across its global operations.